
Every day, a new cult emerges with a shiny diet and a smug spokesperson named Heather who drinks celery and judges you for breathing near gluten.
Keto says carbs are evil. Paleo wants you to live like a caveman. Veganism tells you to give up bacon in exchange for sadness.
Intermittent fasting? That's just pretending to be poor with extra steps.*
But one man — one kilted , bearded, bagpipe-blasting culinary renegade — has stepped forward to declare:
Brought to you by Spicy Mustard Boi
Freedom’s last line of defense.
No buns. (Unless you're bulking. Then we respect that.)No rules. No shame.
Just raw, unapologetic protein tubes straight from the beating heart of America.
Doesn't lecture you.
Doesn't track your macros.
Doesn't judge your past.
Just shows up. Ready. Salted. Smoked. Unafraid.
Hot dogs survived the Great Depression, Y2K, and your Aunt Linda's 4th divorce. They're here for YOU.

My name is SpicyMustardBoi, and I have one simple goal; help Americans stop being pussies about their diets.

You see, back in 2010, I was just your average Irish immigrant with a duffel bag full of kilts, an unhealthy addiction to canned beans, and a dream.
I'd just moved to the US after a brutal breakup with my homeland — a fog-soaked little island where good weather lasts four hours and every band sounds like U2's sad cousin.
I owned three bagpipes and exactly zero pieces of furniture .
I had one mission: To build a future.
A hot dog-fueled , mustard-splattered future… with freedom dripping from every bite.
I wasn't in real estate.
I wasn't in crypto.
I wasn't trying to flip NFTs of sheep.
I was in the streets.
Performing what I thought was music…
Wearing what I thought was formal attire (a kilt and Crocs combo I now regret).

I realized the key to being American isn't about personal growth or self acceptance...
It's about arrogance. Become arrogant enough to ONLY eat hot dogs. That's what freedom really is.




Keto wants you to give up bread AND joy.
Veganism wants you to apologize for your ancestors.
Carnivore diets? Bro, you're just eating steak and sadness.
Weight Watchers? More like Weight Whiners™ .
But the All-Hot-Dog Diet™ ?
You eat. You win. You digest freedom.
This isn't just food.
This is strategy.
This is identity.
This is the only diet brave enough to say “Fuck your macros” and shove a hot dog in its mouth.*
Your goal is to reclaim your freedom — and to do it one hot dog at a time. This isn't about counting calories or pretending cauliflower is pizza. It's about choosing liberty over lettuce. Once you commit to that choice, the next most important thing is simple: Don't quit.
This program isn't here to sell you a beach body. It's about fueling your life with joy, meat, and mustard... and occasionally visiting the UK just to remind yourself what life was like before the sequel got better.

Because of the raw, unfiltered truth bombs I'm about to drop, I could easily charge $500 — and anyone with a working digestive system would know it's worth 10x that. BUT… I'm not here for everyone.
I'm here for the few. The brave.
The proud few who've eaten a cold hot dog in the dark and called it “dinner and discipline.”
This isn't about mass appeal. This is about creating a tribe — of meat-driven freedom seekers who aren't afraid to fly to England once a year just to remind those tea-loving colonizers that their country is a shitty prequel to America …
And that the metric system is trash, and they can suck my 6-meter dick (that's like 20 feet in Freedom Units).
And just so we're clear:
This movement is not endorsed by
• Doctors (Crooks)
• Scientists (Scam Artists)
• Oprah (Woke Media)
This is sponsored by seventeen mutha fuckin' seventy goddamn six.
Are you one of us?
Are you ready to burn your food scale and swallow your pride like a footlong at 2AM?
Let's ride.



If you’re actually committed to changing your your life, then requiring you to block out your calendar for a six hour discovery call is nothing.

